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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

Get the daily newsletter search marketers rely on. Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs). So, you may provide your company or clients with significantly more economic value. presidential election.”

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

Dig deeper: The state of GA4, one year after the big migration Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs). Well, you know the “highest paid person’s opinion” in your office better than I do.

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Where is SEO in the business hierarchy?

Search Engine Land

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. Get the daily newsletter search marketers rely on.

SEO 98
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Where should you spend your SEO budget?

Search Engine Land

Get the daily newsletter search marketers rely on. Nowadays, human quality raters and AI algorithms can spot which sites perform well with users and which are simply built to rank. Everything will not magically fall into place just because you have website traffic. SUBSCRIBE See terms. You have no choice.

SEO 99
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Vanity metrics in search marketing You’d think measuring the success of search marketing efforts would be simple: did people find you when they searched for you?