Vertical Response

JULY 14, 2025

When discussing these organizations, it is important to clarify that marketing refers to the various strategies and activities used to promote their mission, engage stakeholders, and build support, rather than to drive sales or profit. This approach not only broadens reach but also enhances community engagement.

Non-Profit

Marketing Insider Group

JANUARY 17, 2017

And while this is without question what marketers are responsible for, and therefore, what’s the big deal? A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.” A little too obvious, and logistically complicated.

Promotion

Content Marketing Institute

JANUARY 31, 2018

But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts. GE’s Lif-e.af/ter.

Branding

Unbounce

JUNE 8, 2024

Creating a killer webinar aside, you need to do some webinar marketing to ensure that you’re getting the most eyes on the masterpiece you’re creating (let’s be real, you’re probably looking at a possible Daytime Emmy nomination). Now what is webinar marketing, exactly? They’re versatile—live, pre-recorded, or on-demand.

Marketing

Duct Tape Marketing

JULY 20, 2023

Questions I ask Isaac Watson: [02:15] Why should people think about events as part of the marketing mix? [03:09] 03:09] What are some of the most successful kinds of event marketing strategies that you’ve seen implemented and that you’ve probably implemented on behalf of some of your clients?

Food

Marketing Insider Group

JULY 9, 2024

Whether you’re attending a trade show, hosting a seminar, or participating in an industry conference, your approach to event marketing can significantly impact your ROI. A timeline should include key milestones such as registration deadlines, marketing campaign launches, and logistics planning.

Event Marketing