Filipino Online Shopping Behavior: Statistics & Trends You Need to Know
Spiralytics
MARCH 7, 2023
Millennials are the main drivers of ecommerce. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. 38% of all ecommerce transactions occur in Metro Manila.
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