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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Keep an eye out for new trends and technologies that can streamline your marketing strategy. Millennials Will Not Compose 75% of the Future Workforce. Image courtesy of Anita Lettink.

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How contact tracking tech can reconnect brands with former customers

Martech

That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. Our customers love our technology and our service team. We wanted to reach out to this loyal user base, but we didn’t have an easy way to do that.” Connecting with past users when they move on. The right tool for the job.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. billion monthly active users.

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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

Currently, around 73% of those making B2B buying decisions are millennials. You also need either an eCommerce framework to sell physical products or a self-guided experience for users so they can purchase your app or service. The good news is that these outcomes are not out of reach for B2B SMBs. trillion in the U.S.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. It had a 0.6%

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. This is especially true for the Millennials (aka Gen Y).

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If You Still Think The Customer Is King

Duct Tape Marketing

You know the old adage – the customer is king, well there’s a new king and every business today must shift their focus to the much broader world of the user. The larger the user group, the larger the customer pool.