Litmus

JUNE 1, 2021

In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. Marketing teams with access to AI-powered data and predictive analytics are not only agile, but also 10 steps ahead of their competitors.”.

Marketing Mix 62

Marketing Mix Direct Mail CMO Marketing Automation Platform 62

Adobe Experience Cloud Blog

MAY 8, 2014

Installing real-time personalization software is typically easy, as long as you choose one that works with any content management system (CMS) — or at least the CMS you use. Note: Some personalization tools also integrate with marketing automation platforms.

eBook 123

eBook Thought Leadership Marketing Automation Platform Marketing Mix 123

Adobe Experience Cloud Blog

JUNE 1, 2012

The value of social media as part of the B2B marketing mix includes branding, messaging, lead generation, and customer interaction. Marketo’s recent acquisition of Crowd Factory is a good example of how the sophistication of automated B2B marketing campaigns will continue to increase the impact of social media.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

With digital marketing, which can target specific audiences, it is easier to determine which ad led to which sale. Other methods of measuring ROI are attribution across multiple programs and people, test and control groups, and market mix modeling. Online Market Share Clarifies Sales Figures.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level.

Marketing Automation Platform 92

Marketing Automation Platform Thought Leadership Marketing Marketers 92

Adobe Experience Cloud Blog

AUGUST 7, 2015

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

Thought Leadership 134

Thought Leadership Whitepaper User-Generated Marketing Automation Platform 134