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Who’s Visiting Your Website? How to “Unmask” Anonymous Visitors

Adobe Experience Cloud Blog

In our new ebook, Unmask Inbound Visitors: Using Real-Time Personalization to Increase Web Conversion , we explain how personalization software makes it possible to “unmask” those anonymous leads, identifying their intent, potential to purchase, profile, and/or firmographics. Sit Back and React.

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A High-Level B2B Marketing Budget Breakdown

Adobe Experience Cloud Blog

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level.