Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Martech

NOVEMBER 2, 2021

. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.

Transform 126

Transform Marketing Automation Platform Marketing Marketers 126

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 95

Product Finance Marketing Automation Platform B2C 95

Adobe Experience Cloud Blog

JANUARY 15, 2016

I sat down with some leaders in this space, and they revealed some insights into how predictive marketing technology can help marketers reach their customers. ” Predictive marketing technology gives marketers the ability to achieve full potential from their data.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Martech

JULY 19, 2022

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs. From project management to marketer-centric work management.

Management 106

Management CRM Marketing Automation Platform Marketing 106

Adobe Experience Cloud Blog

JANUARY 25, 2010

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities.

CRM 81

CRM Social Media Marketing Marketing Automation Platform Communications 81

Martech

SEPTEMBER 22, 2021

. “If you put yourself in the customer’s shoes, it’s like a nonstop barrage of sales stuff flying at you all the time, and it can be really off-putting for all of us,” said Matthew Camuso, Product Marketing Manager at Pegasystems, speaking at MarTech. ” Snapshot: Marketing automation.

Customer 111

Customer Marketing Automation Platform Marketing Marketers 111