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How To Focus On Your Marketing Plan

Marketing Insider Group

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

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3 overlooked SEO conversion metrics to consider

Search Engine Land

Instead of making the decision on traffic, pageviews, and CPMs, talk to the affiliate relationship manager and ask what revenue comes through the affiliate links. This is something we help the affiliates in the programs we manage so both they and our clients can grow. Get the daily newsletter search marketers rely on.

SEO 94
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Local SEO for new physical locations

Search Engine Land

Dig deeper: How to manage and optimize local listings for SEO Websites and local landing pages Your client’s website is a vital channel to share information about the business. Get the daily newsletter search marketers rely on. the shopping center where a business is located). SUBSCRIBE See terms.

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Why Local SEO is Important for Small Businesses

Sachs Marketing Group

Chris Rice, SEO Manager. Related: 7 Home Services Marketing Tips to Get More Customers. Personalized results are just one part of the greater topic of SEO, and the many thousands of individual factors affecting the search algorithms of tech giants like Microsoft and Google. . Why the Data Matters.

SEO 71
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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S. Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Why should you follow him?

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The Role of Artificial Intelligence in Marketing

Rock Content

Working with Digital Marketing is a never-ending effort to better understand an audience and get closer to it. In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. What does it have to do with Marketing? Machine Learning.

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What are the top skills you need for digital marketing?

Martech

This shift towards prioritizing analytics experience reflects a growing recognition of data’s vital role in marketing strategy and decision-making. In large companies, this is usually outsourced to a research firm managed by an internal staff member with expertise in analytics.