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5 ways jump start AI adoption

Martech

Just as digital-native companies like Airbnb revolutionized traditional industries, AI-native companies with AI-native marketing teams will reshape the future. At last year’s MAICON, Dan Slagen shared the story of Tomorrow.io, an $80 million company with only four marketers. Leadership did the same.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. A screenshot of HubSpot’s marketing automation platform (via HubSpot).

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Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

Drawbacks and roadblocks Kai Blum, international SEO manager at Intuit Mailchimp, says: “Marketing at large organizations can be pretty siloed; often, every channel has a different team. End screen magic : Use cards and end screens to promote related videos and keep viewers engaged with your channel.

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