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How Ecommerce Transformed Marketing 

Digital Marketer

Starting from simple banner ads and email campaigns, digital marketing has come to mean so much more. The Decline of Traditional Marketing. As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. New Marketing Channels. Omnichannel marketing.

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How to Become a Fractional CMO

Duct Tape Marketing

Their job involves aligning business objectives with current marketing strategies while also staying abreast with changes in the digital marketing landscape. The key to successfully managing this type of schedule? It’s crucial to align business objectives with marketing plans for success.

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5 Steps to Achieve Content Marketing Success [Slides]

Marketing Insider Group

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Audit existing content.

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Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age

Digital Marketer

AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete. But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. At least not anytime soon.

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Future-Proof Your Marketing Agency with the Fortification & Innovation Framework

Digital Marketer

Not only could your services (and therefore your business) become irrelevant if you fail to consider how new technologies, marketing practices, and methods are changing, you’re going to do something even worse… YOU WILL MISS A MASSIVE OPPORTUNITY. That’s how traditional marketing has been.