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How is marketing operations evolving?

Martech

How should the people who manage and run martech be organized? This means every business line or region might use, for example, the same outbound marketing platform, but deploy campaigns locally. The trend toward centralized platform management also extends to product management. Source: Real Story Group.

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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

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21 High-Powered Takeaways from Ad Universe Summit

Customers.ai

Reduce Bounce Rates with Mirrored Landing Pages – Steph Carcamo Partner Marketing Manager at J ustuno How many times have you clicked on an ad only to be taken to a generic landing page? Digital Marketing Manager at ServiceMaster By creating custom rules in Google Ads editor, you can scale rules across campaigns.

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How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. He covers marketing automation, CRMs, project management, and other emerging business technology.

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What is DIY Marketing?

DIY Marketers

DIY marketing is the practice of controlling and managing your marketing process. DIY marketing doesn’t mean that you DO everything yourself. DIY marketing means that you own the marketing process, marketing strategies and marketing decisions for your business. Make a marketing plan.

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What Are the Fundamentals of Marketing? (And How to Use Them)

Exposure Ninja

Content Marketing — creating content including blogs, social media posts, videos and more. Social Media Marketin g — marketing that uses social media platforms. Outbound Marketingmarketing where you start the “conversation” with consumers, via tv ads, direct mail, social media ads and more.

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20 Must-have digital marketing tools you help you grow

Sprout Social

We’ve put together a comprehensive list of digital marketing tools that can help you regardless of your goals, including a few free and freemium tools for those on a tight budget. Check out the categories below to get started: Social media marketing tools.