Management New Technology Product Marketing Promotion 
The CMO Survey
APRIL 24, 2024
The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. just one year ago.
Adobe Experience Cloud Blog
NOVEMBER 8, 2016
But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. Technology by itself will not solve business challenges.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
SEPTEMBER 25, 2023
“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Attributing sales to marketing is a challenge.
Martech
SEPTEMBER 20, 2023
Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. ” The concern that AI models, especially those trained on the web, will develop built-in biases is far from new. .”
Digital Marketer
DECEMBER 19, 2022
It also developed social marketing through sponsored, promoted, or monetized content on social video apps like TikTok or YouTube. E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. 10 Advantages of Ecommerce in Marketing. Omnichannel marketing.
Hubspot Marketing
MAY 16, 2023
Limitations of Using Generative AI While generative AI is an interesting tactic for marketers to consider, you’ll want to keep these factors top of mind: Accuracy of results. New technology opens the door to new and unknown threats from bad actors. Soon, you’ll have a life-like video without hours spent on production.
Martech
SEPTEMBER 22, 2021
But the demands of a campaign-driven strategy often result in flooding customers with sales offers to promote their product or service. “The average response rate on a campaign and the US is around 1%, which means that 99% of the time the things we put out there in the market are getting ignored.”
Expert insights. Personalized for you.
289 
Let's personalize your content