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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4%

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5 AI Tools to Transform Your Podcast Production & Marketing Process

Digital Marketer

AI-Generated Podcast Promotional Assets One of the best ways to drive awareness of your show is by repurposing it into short-form video. How Will AI Impact Your Production Workflow? can get you 90% of the way there.

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Why women must have a voice at the AI table

Martech

Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. ” The concern that AI models, especially those trained on the web, will develop built-in biases is far from new. .”

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How Brands Can Use Instagram Live Rooms

Neil Patel

There’s no need to buy fancy cameras or invest in new technology. Instagram Live Rooms bring a fun new dimension to product marketing. Since they’re free to host, the Rooms may be a cost-effective way to market your goods and services. Announce Product or Service Promotions.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Because marketing’s primary goal is to build brand awareness, shape customer perspectives and cultivate customer relationships, these goals take time to yield tangible results. Just as a trade show or a well-placed article in an industry magazine does not immediately sell a product, marketing does not immediately produce sales.

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How Ecommerce Transformed Marketing 

Digital Marketer

It also developed social marketing through sponsored, promoted, or monetized content on social video apps like TikTok or YouTube. E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. Small Business Opportunities. Customer Data & Efficient Targetting.

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How & When to Use Generative AI [+Tools to Consider]

Hubspot Marketing

Limitations of Using Generative AI While generative AI is an interesting tactic for marketers to consider, you’ll want to keep these factors top of mind: Accuracy of results. New technology opens the door to new and unknown threats from bad actors. Soon, you’ll have a life-like video without hours spent on production.

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