SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings.

Retail 52

Retail Transform Shoppers Gen Z 52

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. The key to RMN’s success is how interactions with brands can enhance the shopper experience. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer.

Shoppers 104

Shoppers Retail Customer Journey Shopper Market 104

Martech

JULY 12, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 122

Shoppers Shopper Market Millennials Retail 122

Martech

JULY 13, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. We also doubled down with our retailers direct in understanding click-and-collect and their online process.”.

Shopper Market 118

Shopper Market Millennials Shoppers Shipping 118