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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

Demand generation can be tailored to various stakeholders in the medtech field: Manufacturers : Manufacturers can build interest in new products and foster relationships with healthcare providers and distributors. Any content you promote here should not feature a contact form.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish. Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

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B2B Email Marketing: Tips and Examples for 2024

Lusha

ebooks, white papers, templates) in exchange for email sign-ups. Whether it’s downloading a white paper, scheduling a demo, or making a purchase, your CTA should be clear, brief, and compelling. Content Marketing Promote your latest blog posts, white papers, or ebooks through email newsletters.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Google, Pinterest, and several other companies are also investing in visual search technology. Visuals are also easier to remember than written content.