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AI Market Research: Tools, Techniques, and Trends

Rock Content

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Bruce’s posts will give you new insights into the world of video marketing to beat the competition. From account-based marketing, chatbots videos to new product explainer clips, he will convince you to form a new marketing strategy with video at its forefront. Why should you follow him?

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11 Marketing Instagram Accounts to Follow

Neil Patel

Most of his posts use video game imagery and share advice for succeeding in both life and marketing. Niche: Market research. Why You Should Follow Mari: If you’re looking to up your Facebook marketing game, look no further. Frequently Asked Questions About Marketing Instagram Accounts to Follow. Rand Fishkin.

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Top Innovative Online Business Ideas for 2024

Vertical Response

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. How do I identify a profitable niche for my online business?

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4 Differences Between Creative and Marketing Agencies

Neil Patel

Difference #1: Market research vs user research. Market research is a core business function. Through market research, you can validate a business opportunity, examine the economic forces at play by investigating key industry trends and the competition, and get an idea of your potential market size.