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AI Market Research: Tools, Techniques, and Trends

Rock Content

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

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In This Dame and Age - Marketing Trends Event Recap 

Set Up

At the latest “In This Dame and Age” event, the Setup team pulled out a list of hot trends that marketing leaders were prioritizing over the last year. Based on the event conversation, marketing consultants and marketing agencies are dealing with educating clients on the proper use of ChatGPT or AI.

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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

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The HubSpot Blog’s 2022 Instagram Marketing Trends Report

Hubspot Marketing

If you're having difficulty building an effective UGC, affiliate marketing, or giveaway plan, consider alternatives, like partnering with influencers in your niche who can generate authentic content for your brand to establish social proof and spread awareness. More of Our Instagram Marketing Research.

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Hiring a business analyst: Best of the MarTechBot

Martech

Interview question: Can you explain a time when you used predictive analytics to forecast customer behavior or market trends? Market research: Duty: The business analyst will conduct market research to gather insights about customer preferences, competitor analysis, and market trends.

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The latest in AI-powered marketing technology releases

Martech

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

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How product scoring can boost your Shopping campaigns

Search Engine Land

Aligning with market trends and demand Advertisers who align their product offerings with market trends and consumer demands are likely to achieve higher product scores. Consider sales velocity, customer ratings, profit margins, conversion rates, market trends, and inventory turnover. That leads to Step 2.

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