Level up your video game ad strategy: A guide to measuring success
Search Engine Land
MARCH 1, 2023
They can be skippable or non-skippable and are typically 15-30 seconds long. Conversion Rate Conversion rate measures the percentage of users who clicked on an ad and then went on to perform a desired action, such as downloading a game or making an in-game purchase. ROAS is an important metric for all types of video game ads.
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