Rock Content

APRIL 20, 2023

While you might think your product will sell itself, conventional marketing (such as email campaigns, PR activities, and targeted ads) is a great way to reach potential customers and build brand awareness. Work with your sales team to develop a product marketing plan that continues to market to your existing customers as well as to new ones.

Product Marketing 86

Product Marketing Marketing Strategy Product Whitepaper 86

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 52

Marketing Strategy Branding Market Segmentation Marketing Mix 52

Marketing Insider Group

JULY 17, 2012

You can use these answers to develop testimonial videos, blog posts, webcasts, whitepapers and more marketing content for each stage of the buying journey. Step 2: Formal Research. So my suggestion is for every business to build a search-driven marketing plan.

Marketing Plan 84

Marketing Plan Customer Whitepaper Entertainment 84

Neil Patel

OCTOBER 23, 2020

How to Identify and Hire the Best Specialized Marketing Agency for Your Company? Before signing up for an agency, ask yourself the following questions: Is your company generating sufficient marketing leads? Are all your marketing plan elements being carried out efficiently? Here are a few other examples: Market Research.

Marketing 112

Marketing Marketers Inbound Marketing Advertising 112

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. White papers. Research articles.

Digital Marketing 106

Digital Marketing Whitepaper User-Generated eBook 106

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Hootsuite

OCTOBER 21, 2020

Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. The company’s marketing shows off what its tools can do and offers insights that customers may find valuable.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Like white papers and case studies. Like age, gender, and location.

PR 104

PR Customer loyalty User-Generated Marketing 104