Marketing Insider Group

AUGUST 24, 2015

This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan.

Marketing Plan 88

Marketing Plan Content Marketing eBook Whitepaper 88

Rock Content

MAY 8, 2016

A case study on McGladrey shows that stepping back and re-defining the purpose of your content can have a significant impact on your content marketing success. One of the most important components of a solid content marketing plan is audience profiling. Understand your audience. Create a calendar.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Calvyn Lee Blog

AUGUST 25, 2021

This includes the development of a strategy, set a marketing plan as well as measurement and KPIs, followed by creating high-quality content, and then finishing with the distribution of this content to relevant audiences on social media and optimize it. Creating Marketing Plan. Digital marketing measurement and KPIs.

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

Vertical Response

JULY 11, 2022

Below are five email marketing ideas that can take your small business to the next level. But first, you must assess your needs and plan things out. Create an Email Marketing Plan. Like most things, email marketing requires some planning. Freebies (eBooks, white papers, reports, coupons, etc.).

Email Marketing 102

Email Marketing Whitepaper Marketing Marketers 102

Hubspot Marketing

DECEMBER 19, 2022

You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. What is influencer marketing? Influencer marketing is the practice of brands collaborating with influencers. Here’s what you need to know. Prioritize your partner's experience.

Whitepaper 105

Whitepaper Influencer Marketing User-Generated Fashion 105

Pam Didner

MARCH 17, 2021

All these elements need to be addressed in your global content marketing plan and on-going execution! Before you create your marketing plan. Create your scalable global content marketing plan. Every company’s content marketing plan is different. Who is the audience of the marketing plan? (A

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Martech

APRIL 26, 2022

Content writers and designers: Develop display ads, white papers, case studies, landing pages, and personalized assets for 1:Few and 1:1 campaigns. Search marketers: Convert complex marketing plans and research into SEO and PPC strategies that get ads in front of buying committees at every funnel stage.

Whitepaper 98

Whitepaper Price Digital Marketing SEO 98

Rock Content

APRIL 25, 2023

Listicles are quite straightforward and easy to write, but they can still provide excellent in-depth content alongside white papers , case studies , and other long-form content that satisfies your audience and benefits your SEO efforts. Want great SEO results but don’t have the time to write all that quality content?

Whitepaper 68

Whitepaper SEO Entertainment Education 68

Rock Content

JUNE 30, 2020

Here are some tips and examples that you can integrate into your Digital Marketing plan. Have you ever thought that you can transform white papers and ebooks into an interactive experience for your users? Data shows that interactive content increase the time users spend on your website. Interactive ebooks.

Whitepaper 83

Whitepaper eBook Transform User-Generated 83

Search Engine Land

DECEMBER 12, 2023

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. as often as companies with no plans to use GenAI. Early adopters are able to meet content demands 1.5x

Digital Marketing 110

Digital Marketing Content Marketing User-Generated Marketing 110

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper 78

Whitepaper Telemarketing Customer loyalty Inbound Marketing 78

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Stelzner He is the founder of the Social Media Examiner blog.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Welcome Software

MAY 1, 2023

You can check out the full whitepaper here to see how experimentation runs on a stats engine. Use it to quickly change your digital marketing plans and focus on Conversion Rate Optimization (CRO). So, choosing the right significance level matters as it increases confidence in your a/b testing methods.

Whitepaper 40

Whitepaper Marketing Plan Digital Marketing Customer 40

Search Engine Land

OCTOBER 26, 2023

According to a recent Forrester study, 65% of marketers plan to increase spend on CJO platforms in the next year. You can take an outside-in approach starting from the customer perspective. This results in increased satisfaction, loyalty, and advocacy. But with many solutions now available, how do you choose the right one?

Customer Journey 82

Customer Journey Digital Marketing Customer Marketing 82

Duct Tape Marketing

AUGUST 8, 2014

Justin Belmont is the founder and editor-in-chief of Prose Media ( prosemedia.com ), a writing service that creates high-quality content for brands–from blog posts and newsletters to web copy and white papers. Prose ( @prose ) employs top professional journalists and copywriters with expertise in a variety of industries.

Whitepaper 64

Whitepaper Real Estate Copywriting Shipping 64

Rock Content

JUNE 5, 2020

Content Marketing is a strategy that has been helping many companies to increase market share and authority, in addition to educating the market about their product or services. Within a marketing plan, you can use various materials at different stages of the sales funnel. What is an interactive white paper?

Whitepaper 75

Whitepaper eBook User-Generated Education 75

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan.

Marketing Plan 109

Marketing Plan Content Marketing Whitepaper Marketing 109

Scoop.it!

NOVEMBER 29, 2022

Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. Content marketing publications should engage prospective customers, provide valuable information, and ultimately turn them into paying customers. Your SaaS content marketing plan needs a content distribution strategy.

Marketing Plan 96

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 96

Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 85

Product Marketing Product Content Marketing Whitepaper 85

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Duct Tape Marketing

OCTOBER 9, 2015

Did they download a free white paper? Use the data. Look at the sales and customer service cycle of your best clients. Did they speak with a salesperson prior to making a purchase? Did they take advantage of a free trial, and interact with your sales team?

Whitepaper 69

Whitepaper Copywriting Analytics Email Marketing 69

Marketing Insider Group

SEPTEMBER 30, 2015

What to look for: Depending on your needs and your own in-house capabilities, choose a firm that helps fill the specific voids in your marketing plan. When we begin an engagement, we interview our clients to learn about the metrics that are most important to them, and track that data on an ongoing basis,” she says.

Content Marketing 94

Content Marketing Whitepaper Marketing Marketers 94

Hubspot Marketing

APRIL 21, 2022

To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Whitepapers. Download a content map template. Download Your Free Template Now.

Price 145

Price CRM Marketing Marketers 145

Marketing Insider Group

JULY 19, 2011

Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. Because customers want it, because it’s cheaper than other marketing tactics and because it works. And I’m not talking about a little bit.

Inbound Marketing 81

Inbound Marketing Whitepaper Marketing Mix B2C 81

Adobe Experience Cloud Blog

JANUARY 7, 2015

Targeting your audience effectively is crucial to your entire marketing plan. According to AdAge, 40% of the average marketer’s budget is wasted. One of the biggest ways to cut down on marketing budget waste is to stop wasting resources on unutilized platforms. Wasting Resources on Unutilized Platforms.

Transform 134

Transform Whitepaper User-Generated Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Duct Tape Marketing

MAY 19, 2011

When you want to get more “leads” into the top of your sales funnel, you have the option of not requiring people to register to get the valuable content that your company creates (an ebook or white paper perhaps). The vast majority of marketers choose option 1 and require a form up front to get leads. The Complete Small Busine.

Whitepaper 50

Whitepaper Direct Mail eBook PR 50

Rock Content

SEPTEMBER 14, 2017

Of course, both of these are good to pursue to help differentiate ourselves within content marketing. Whitepaper: 7 steps to optimize your content marketing. The process usually looks like this: Here’s something that happened to me in real life; let’s blog about it and then tie it back to marketing.

Content Marketing 54

Content Marketing Whitepaper Marketing Marketers 54

Marketing Insider Group

DECEMBER 1, 2010

I especially was glad to see content programs listed under your insight-driven marketing comment. I think that too often content planning is still more than an after-thought rather than part of an overall customer engagement strategy.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Scoop.it!

APRIL 20, 2023

From boosting awareness to building trust to converting prospects, content marketing is a powerful business strategy no brand can afford to ignore. If you’re ready to improve your content marketing plan this year, but you’re not sure where to start, read on for eight of our top tips! That’s it for today. To your success!

Marketing Plan 83

Marketing Plan Content Marketing Real Estate Whitepaper 83

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Sometimes, inbound demand generation isn’t enough to fill our funnels. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Trade Press Services Newsletter

MAY 4, 2023

This course teaches marketers how buyers use social platforms to research the products and services they need, and students will also learn how to communicate with buyers on each social channel. Take the first step in your continuing education journey by checking out our resource s page featuring white papers, infographics, and more!

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Adobe Experience Cloud Blog

DECEMBER 15, 2009

40% of Marketers plan to increase their budgets in 2010. IT marketers meeting buyers' online content needs. Marketing Automation gets Social – the first major announcement about social marketing automation. June 2009 Online Marketing News. LinkedIn to Launch Pay for Whitepaper Downloads.

Whitepaper 90

Whitepaper User-Generated Marketing Marketers 90

Sachs Marketing Group

JUNE 21, 2023

By employing a strategic content marketing plan, businesses can ensure that they are not just promoting their products or services, but also building a brand that resonates with the values and interests of their target audience. Regular Updates: Keep your audience informed about the latest products, services, and company news.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Marketing Insider Group

JUNE 3, 2010

Use the key insights from your surveys to create whitepapers on the top pain points. Remember the tip from yesterday about surveying and interviewing your customers? Videotape your interview and post it online. You don’t need to sell your solution if you can engage your prospects and demonstrate that you understand their needs.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77