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A Guide to Increasing Video Advertising Engagement 

Bannerflow

According to Google , for video engagement to take place, the user must watch a video ad for at least 10 seconds. How do you engage customers in video marketing? Research by video production company Wyzowl found that consumers now watch over 19 hours of online video per week, up 3 hours since 2020.

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How to Use Social Media for Market Research

Hootsuite

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

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26 Brilliant Marketing Email Campaign Examples [+ Template]

Hubspot Marketing

This positioning is designed to lead people to believe that there's a "revolution" taking place and it's their turn to get in on the action. The strongest buyer personas are based on insights you gather from your actual readership, through surveys, interviews, and so on — in addition to the market research. Why It Works.