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APRIL 6, 2023
What is market segmentation? Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar characteristics, needs, or behaviors. This is what we mean by segmentation in marketing. Why is market segmentation important?
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NOVEMBER 8, 2023
What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Survey answers, CRM IDs, and much more.
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APRIL 12, 2023
Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.
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