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2023’s Digital Marketing Trends for Small Business

Digital Marketer

With the existing and new digital marketing trends in 2023, you can prepare yourself to take your business to phenomenal heights. Exploring 7 Effective Digital Marketing Trends in 2023. Out of plenty of business strategies, a wise entrepreneur will always opt for the ones that are lucrative for his venture.

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The rise of the position-less marketer by Optimove

Search Engine Land

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

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The rise of the position-less marketer by Optimove

Martech

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

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Role of artificial intelligence in marketing

Sprout Social

As marketers, this is an essential advantage. AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. AI chatbot marketing can put brand visibility in hyperdrive with targeted messaging.

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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

Free Webinar: Watch Now Account-Based Marketing (ABM) Account-based marketing is fundamentally different from traditional marketing and often requires a completely different tech stack. EverWebinar is a great tool to add to your growth marketing strategy because it allows you to create evergreen webinars.

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A Wrap on the Packaging Industry in 2023

Set Up

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).