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Role of artificial intelligence in marketing

Sprout Social

As marketers, this is an essential advantage. AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. AI chatbot marketing can put brand visibility in hyperdrive with targeted messaging.

Marketing 129
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AI Market Research: Tools, Techniques, and Trends

Rock Content

Its primary goal is to provide valuable insights and knowledge that can inform and guide marketing strategies, decision-making, and actions. Marketing research helps businesses understand consumer behavior, preferences, and needs, as well as assess market trends and competitive dynamics.

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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Keeping up with the latest market trends and adopting a data-driven approach Businesses must be proactive in the fast-paced digital marketing landscape.

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How to Become a Fractional CMO

Duct Tape Marketing

Their job involves aligning business objectives with current marketing strategies while also staying abreast with changes in the digital marketing landscape. They understand current marketing trends like digital media landscape shifts or customer preferences evolution because they work with various clients across sectors concurrently.

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Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age

Digital Marketer

Cross-Disciplinary Knowledge T-shaped marketers can identify opportunities for collaboration with other teams across multiple disciplines, such as content marketing for lead generation and social media for community building. This can lead to more effective teamwork, increased efficiency, and reduced marketing costs.

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10 Podcasts on Social Media That You Can’t Afford to Miss

SocialPilot

There’s no doubt that social media is the most anticipated platform for marketing. Yet, it has landed marketers in a new maze. Unlike traditional marketing, gauging social media success needs you to be ultra-active. This podcast is relatively new and offers fresh insights into a diverse range of marketing topics.

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What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015

Adobe Experience Cloud Blog

The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year. Here are 5 emerging mobile marketing trends for you to take advantage of now : 1. Apps are the new landing page.