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Marketing Trends We’re Watching in 2024

Lynton Web

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI.

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12 Higher Education Marketing Trends of 2023

Hubspot Marketing

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. Video Marketing The human brain processes visuals 60,000 times faster than text.

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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

How do analytics tools enhance B2B marketing? Analytics tools in B2B marketing provide insights into market trends, customer behavior, and campaign effectiveness. They help marketers make data-driven decisions, tailor strategies to target audiences, and measure ROI more accurately.

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10 Actionable Tips for Small Business Marketing in 2024

Sachs Marketing Group

Remember, the goal of email marketing is to build relationships, so keep your communications human, personal, and respectful of your audience’s inbox. Video Marketing Video marketing in 2024 continues to be an impactful way for small businesses to connect with their audience.

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A Wrap on the Packaging Industry in 2023

Set Up

Marketing strategies were focused on cultivating relationships in person, event marketing, printed material, direct mail, and cold calling/emailing. The primary focus was shaking hands and meeting in person. Marketing was done by small teams and was driven by lots of guesswork and shots in the dark.