Marketing Automation Platform Marketing Plan Place Thought Leadership 
Adobe Experience Cloud Blog
FEBRUARY 7, 2020
It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM. Marketing automation systems can track performance for different channels, but they can’t always tie all this information together, or link it to sales. Measure long-term performance.
Adobe Experience Cloud Blog
JANUARY 19, 2018
But if you are using full funnel KPIs in the proper context, then I believe they have a place on your strategic content marketing KPI dashboard and in a data-driven content marketing strategy.” These are content marketing KPIs meant to measure the depth of engagement and intent to purchase.
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Adobe Experience Cloud Blog
NOVEMBER 20, 2014
While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block. In fact, it’s not so different from creating any other marketing plan – except, you know, a lot cooler. The Secret to Video Marketing Success.
Adobe Experience Cloud Blog
APRIL 11, 2014
We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. So as marketers plan those individual programs, finding the right mix of channels is a top concern.
Adobe Experience Cloud Blog
OCTOBER 31, 2016
This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. It had been a busy year, with tons of planning sessions for this one campaign. For the love of marketing, we must bring this to life!
Adobe Experience Cloud Blog
APRIL 25, 2014
As we explore in our new ebook, Marketing With a View: How to Use Your Marketing Calendar to Land Your Goals , a calendar should do a lot more than save dates. Here are three signs that your marketing calendar is holding you back. Your calendar is supposed to help you plan your activities – not set them in stone.
Adobe Experience Cloud Blog
OCTOBER 17, 2016
Social media channels offer marketers a place to get to know stakeholders in the absence of face-to-face communication. Knowing what these individuals like and share on social media platforms offers a wealth of valuable information, which you can uncover by asking questions like these: What types of third-party content do they share?
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