Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. No firm wants to get audited or fined.

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Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 14, 2014

Marketing Operations is the Liaison to Your Marketing Automation Partner. At Marketo, we obviously use our own marketing automation platform, but MOPS still serves as liaison to our product and engineering team. In short, marketing operations makes sure everyone has access to the tools they need.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Acquisition Marketing Marketing 134

Adobe Experience Cloud Blog

APRIL 7, 2016

As you implement lead scoring in your marketing automation platform, think about creating metrics based on: Demographic or Firmographic Scoring. This ties into behavior scoring, but with a focus on what specific content your prospects are interacting with to determine which products or services your they might be interested in.

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Thought Leadership Marketing Marketers Marketing Automation Platform 91

Adobe Experience Cloud Blog

JULY 5, 2013

Here are three non-negotiable actions that must be taken in order to unlock the full potential of marketing automation. It can be tempting to make a rapid switch from old, dated email systems to a shiny new marketing automation platform. Your Company has Graduated to Marketing Automation– Now What?

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 27, 2016

As account-based marketing gains steam, it’s important to note that this universe encompasses more than your current CRM (customer relationship management) or marketing automation platform (MAP) customer database; it includes external signals and net new accounts you should be targeting.

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Management CRM Thought Leadership Marketing Automation Platform 89

Adobe Experience Cloud Blog

NOVEMBER 15, 2017

Even though it’s called, “account-based marketing ,” ABM involves more than just the marketing department. Alignment between sales and marketing is both a prerequisite for and a product of an effective ABM strategy. Consider the five basic steps of account-based marketing.

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Marketing Marketers Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

DECEMBER 2, 2016

Thanks to a marketing automation platform that supports ABM , you can practice both, or just focus solely on ABM, at scale. Audience Management for Account-Based Marketing . For example, your campaign might target multiple criteria such as verticals, sub-verticals, product-fit, employee size, and more.

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Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134