Marketing Automation Platform New Markets Thought Leadership User-Generated 
Adobe Experience Cloud Blog
AUGUST 14, 2014
Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. At Marketo, we obviously use our own marketing automation platform, but MOPS still serves as liaison to our product and engineering team.
Adobe Experience Cloud Blog
NOVEMBER 9, 2016
Marketers are rapidly working to tap into this new marketing channel. This approach can ultimately take longer to generate a positive ROI and also puts you at risk of losing control over your strategy and messaging. Any sort of manual work that takes extra time can lead to huge drop-offs in the participation rate.
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Adobe Experience Cloud Blog
JULY 5, 2013
Author: Justin Gray When a brand seeks to harness the power of marketing automation, it’s easy to be distracted by expecting dramatic results right away. You’re ready to see an exponential increase in click-throughs on your emails, registrations for your webinars, and number of leads generated from every marketing campaign.
Adobe Experience Cloud Blog
DECEMBER 2, 2016
So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. Audience Management for Account-Based Marketing .
Adobe Experience Cloud Blog
JUNE 22, 2015
The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. SMBs discover mobile apps for lead generation and brand awareness. A good example is the car insurance industry.
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