Marketing Automation Platform, New Technology, Product Marketing and Promotion

What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. Have a hacker’s mindset.

Management

Management Thought Leadership Marketing Automation Platform B2C

Does ‘always-on’ marketing improve customer experiences?

Martech

SEPTEMBER 22, 2021

But the demands of a campaign-driven strategy often result in flooding customers with sales offers to promote their product or service. “The average response rate on a campaign and the US is around 1%, which means that 99% of the time the things we put out there in the market are getting ignored.”

Customer

Customer Marketing Automation Platform Marketing Marketers

Marketing Pro Pulse

What Qualities Should You Look for in a Marketing Automation Manager?

Does ‘always-on’ marketing improve customer experiences?

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