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Unlock the real value of genAI in martech

Martech

Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). AI copy generation/writing. AI sales support.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Proven experience in digital marketing and/or demand generation. Experience with marketing automation platforms and tools. Establish a sustainable, strategic approach to PR based on adding value to media outlets and event managers, not just asking for it. Experience with Agentic solutions and HubSpot AI solutions.

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How to scale your hypergrowth marketing team from 5 to 25 people using this template

Hubspot Marketing

Tools needed: More advanced marketing automation platform (like HubSpot Pro), attribution, and tracking tools. Efficiency metrics: Workflows launched, Task completion rate Customer Marketing Manager This role drives engagement and retention. Channel-specific ownership improves focus (e.g.,

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

Influencity is perfect for brands looking to dip their toes into influencer marketing for the first time or those who don't have a large budget but want to level up from managing with spreadsheets. It's worth noting that while HubSpot is excellent for B2B, it'll be overkill for simpler email marketing needs.

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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Adobe Experience Cloud Blog

But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform.

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AI-powered martech releases: Feb 22

Martech

is an AI-powered SEO platform that uses machine learning to deliver customized recommendations and strategies. The company also launched prlinkr.com which creates PR SEO backlinks strategies. It’s Call Reporting offers brands more precise marketing automation capabilities. Seode AI’s Seode.ai

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5 Tips for Surviving B2B Marketing Management Disasters

Adobe Experience Cloud Blog

The more your marketing production processes resemble a factory, the more marketing output you can generate per team member. Budget cuts, competitor moves, PR crises. Sometimes, unexpected bolts from out of the blue shock a well-organized marketing plan into complete disarray. Ground Yourself Against Unexpected Shocks.