Guardrails and governance: How to protect your brand while using AI
Martech
JANUARY 3, 2025
AI needs time to learn a brand, just like a new marketing writer would. Setting up guardrails for AI marketing AI evolves, so it isnt enough to set guardrails once and forget about them. Consider developing an AI Council to oversee AI marketing practices. In some ways, however, the game doesnt change.
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