OnDemand CMO

DECEMBER 16, 2021

Most business owners find marketing both critically important as well as a challenging part of their success. There are so many elements of a successful marketing strategy to master: branding, competitive differentiation, story-telling, digital, social, thought leadership, sales enablement, ongoing customer communications, and more.

Marketing Strategy 52

Marketing Strategy Thought Leadership CMO Marketing Mix 52

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

As marketers, we may feel like we have come a long way with digital advertising, but we are still in the early stages. With digital advertising continuing to gain momentum, it is more vital than ever before to make it an integral part of your holistic marketing mix. So why should you focus on digital advertising?

Advertising 134

Advertising Advertisers Thought Leadership Customer loyalty 134

Adobe Experience Cloud Blog

MAY 16, 2014

If you’re marketing on social , it’s likely that Facebook is part of your marketing mix ; even if it isn’t, every social network is affected by Facebook’s actions. Simply put, these acquisitions could have big implications for marketers. Social Media'

Thought Leadership 134

Thought Leadership Marketing Mix Price Marketing 134

Marketing Insider Group

DECEMBER 18, 2019

But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Marketing Mix 127

Marketing Mix Manufacturing Thought Leadership Finance 127

Adobe Experience Cloud Blog

SEPTEMBER 30, 2016

When you consider your marketing mix, the programs you run and channels you use typically have well-established metrics. Over the years, the subject of content marketing measurement has been discussed widely and yet, it still feels like there are no clear or standard metrics to measure the impact of your content investments.

Thought Leadership 134

Thought Leadership Promotion Marketing Mix Advertising 134

Adobe Experience Cloud Blog

MARCH 5, 2018

Buyer journey velocity can help you detect where bottlenecks exist within your sales and marketing process. It can determine overall campaign effectiveness across communications efforts and within target segments , helping your team optimize the marketing mix. Average Touches per Stage Level Conversion.

Marketing Mix 134

Marketing Mix Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 14, 2018

AI can help marketers determine the best time and place to engage with potential customers based on past channel performance and what you know about the individual. An intelligent platform can track performance and attribute results across the marketing mix. In the end, isn’t that what it’s all about?

Transform 134

Transform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

Marketing automation can be a part of that framework by automating processes and workflows caused by specific social behaviors or cumulative activity. The marketing leaders of the future will need to define the right marketing mix of digital, social, and other methods to move their business forward.

Law 134

Law Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

So, how do you ensure you’re putting your coveted marketing dollars to good use with third-party events as a part of your marketing mix? Thought Leadership Presentations. Evaluate each event/sponsorship opportunity to see if it is capable of drawing the people you want to reach. Case Studies. 1:1 Appointments.

Thought Leadership 134

Thought Leadership Fashion Marketing Mix Entertainment 134

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. Targeting and Personalization b2b Consumer'

Thought Leadership 134

Thought Leadership Marketing Mix Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Event Marketing'

Thought Leadership 134

Thought Leadership Event Marketing Marketing Mix Entertainment 134

Adobe Experience Cloud Blog

MARCH 26, 2013

Social is an essential channel for the modern marketer to have a presence, but it can’t become the number one revenue driver all by itself. Instead, it needs to be integrated into the overall marketing mix to truly reach its potential. Social media leads must be nurtured. Inbound is not enough.

Thought Leadership 134

Thought Leadership Marketing Mix User-Generated Social Media Marketing 134

Adobe Experience Cloud Blog

OCTOBER 23, 2014

They decide how you should position yourself to a particular audience and define the right marketing mix. And, what does your ideal marketing trifecta would look like? Your Dream Team: The Marketing Trifecta was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 7, 2016

The journey of marketing to the enterprise becomes more advanced as your company builds the muscle to be able to close larger deals. Predictive scoring , strategic account work, and coordinated prospecting plans will become a larger portion of your marketing mix.

Direct Mail 91

Direct Mail Thought Leadership Inbound Marketing Marketing 91

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blogs provide an avenue for thought leadership content.

Thought Leadership 96

Thought Leadership Marketing Mix Whitepaper B2C 96

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Retargeting is a type of digital advertising focusing on users who have previously visited your website.

Outbound Marketing 134

Outbound Marketing Thought Leadership Inbound Marketing eBook 134

Adobe Experience Cloud Blog

DECEMBER 1, 2014

Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. 5 Common Infographic Pitfalls to Avoid at All Costs was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Thought Leadership 134

Thought Leadership PR eBook Marketing Mix 134

Adobe Experience Cloud Blog

AUGUST 6, 2014

Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. Events are a great way to drive opportunities and engage every aspect of your marketing funnel. Event Marketing' And why not? Now you have everything you need to start making it rain (money, that is) for your next event.

Thought Leadership 134

Thought Leadership Marketing Mix Event Marketing Retail 134

Adobe Experience Cloud Blog

MAY 19, 2017

In this blog, I’ll make a case for why you should consider adding Quora to your marketing mix, and more specifically, try their advertising. The Marketing Benefits of Quora. The post How To Get Started With Quora Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 133

Thought Leadership Advertising Advertisers Marketing Mix 133

Adobe Experience Cloud Blog

MAY 8, 2014

That’s how, by adding real-time personalization tools to your marketing mix, you can “unmask” anonymous visitors to your website. How to “Unmask” Anonymous Visitors was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Who’s Visiting Your Website? Targeting and Personalization'

eBook 123

eBook Thought Leadership Marketing Automation Platform Marketing Mix 123

Adobe Experience Cloud Blog

DECEMBER 1, 2015

If you use case studies as part of your marketing mix, try a video case study. Your facial expressions show people your excitement, your tone of voice tells a compelling story, and even your use of music helps people feel something when they watch your video. Look for different ways to leverage this emotional opportunity.

Thought Leadership 91

Thought Leadership Marketing Mix Price Communications 91

Adobe Experience Cloud Blog

AUGUST 7, 2013

.” – DJ Waldow, Founder & CEO of Waldow Social and Co-Author of “The Rebel’s Guide to Email Marketing” “Even in our social media-savvy, always-on, content-saturated world, email remains the backbone of your marketing mix. Email Marketing'

Email Marketing 134

Email Marketing Thought Leadership Fashion Marketing 134

Adobe Experience Cloud Blog

AUGUST 10, 2016

Just like any other successful marketing channel, social media doesn’t work in a silo. Multi-Channel Campaigns.

Social Media Marketing 94

Social Media Marketing Thought Leadership User-Generated Marketing 94

Adobe Experience Cloud Blog

APRIL 11, 2014

Ultimately, there’s no magic number of programs to run, but we’ve observed that marketers are most successful when they run enough programs to continually experiment, test, and optimize their marketing mix. Modern Marketing'

Market Trends 134

Market Trends Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 10, 2014

If a mobile app is part of your marketing mix, it’s critical to establish a strong path to conversion — one that users will adopt within the first few weeks. 5 Ways to Increase Revenue and Engagement with Mobile Apps was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Real Estate 134

Real Estate Transform User-Generated Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 26, 2014

Measurement and analysis of your engagement marketing mix and channels allows you to see what content actually engages users, what draws them to the action desired, and what ultimately moves them further along in the buying cycle. Are webinars vastly outperforming tradeshow events (at lower costs)? Drop us a line in the comments below.

Food 134

Food Thought Leadership Law eBook 134

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful.

Thought Leadership 133

Thought Leadership Marketing Mix Product Education 133

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful.

Thought Leadership 132

Thought Leadership Marketing Mix Product Education 132

Adobe Experience Cloud Blog

SEPTEMBER 20, 2013

Whether you’re part of an enterprise marketing effort, or a team of one, we could all use a little secret magic in our SEO efforts. I’m willing to bet there’s one you haven’t included in your overall marketing mix. What tips would you share with the marketing community? Modern Marketing' Think again.

SEO 134

SEO Thought Leadership Marketing Mix Promotion 134

Adobe Experience Cloud Blog

SEPTEMBER 11, 2017

The post How to Add Social Media Holidays to Your Marketing Mix appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I’d love to hear about how you utilize social media holidays with your brand. Tell me about your methods in the comments.

Marketing Mix 134

Marketing Mix Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 16, 2014

Whether it’s online advertising or social mobile, those channels are taking a bigger share of the marketing mix. We’ve done some recent research that suggests TV’s share of the marketing mix should remain north of 40%. Aditya Joshi : Digital will capture a bigger share of the marketing mix.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Adobe Experience Cloud Blog

APRIL 9, 2014

As you figure out your ideal content marketing mix, make small investments in a number of different channels, and see what works best. 5) Be a real-time marketer. Ann recommended a super smart, super easy way to make it sound like you’re speaking directly to your audience – use the words “you”, “us”, and “we”.

User-Generated 131

User-Generated Thought Leadership Fashion Education 131

Content Marketing Institute

AUGUST 27, 2018

HANDPICKED RELATED CONTENT: Don’t Forget the Leadership in Thought Leadership. Essential Templates to Help with Content Marketing, Social Media, and Influencer Marketing Planning. We’ve dedicated a track at Content Marketing World to influencer marketing – and there’s still time for you to join it.

Automobile 77

Automobile Influencer Marketing Manufacturing Thought Leadership 77

Adobe Experience Cloud Blog

JANUARY 27, 2010

B2B buyers trust thought leaders who can demonstrate they understand buyer problems and how to solve them. While a reputation of thought leadership will never be as “risk-reducing” as a personal referral, it is a great way to build awareness and increase your chances that the prospect will respond to future demand generation efforts.

Whitepaper 92

Whitepaper Thought Leadership Education eBook 92

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Here are my top takeaways from the event: Social media should be embedded into your marketing campaign s Social media isn’t a standalone activity. Instead, it should be part of your marketing mix, to enhance your current campaigns.

Digital Marketing 83

Digital Marketing Social Media Marketing Marketing Mix Thought Leadership 83

Marketing Insider Group

JUNE 18, 2010

Follow these 6 Content Marketing Tips That Drive Leads. Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75