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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

And, as much as people might like to say that they make their own product decisions, influencer marketing works — last year, one in four consumers bought a product based on an influencer’s recommendation. Want to leverage influencer marketing but don't know where to start? Bolster your SEO with thought leadership.

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Why centralizing strategic insights is imperative for CMOs

Martech

The foundation involves gathering and acting on insights from business intelligence, consumer trends and past marketing campaign results. These insights can be applied to various aspects, like creative briefs, new business initiatives, strategic marketing plans and content strategies. In your inbox. See terms.

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4 Marketing Threats and 17 Ways to Overcome Them

DIY Marketers

Marketing threats are a constant disruption to your best marketing plans. And that means that you’re going to have to consider both internal and external factors as you plan for your next marketing plan. One major Google update in particular made us reconsider our content marketing strategy.

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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

Many inbound marketing agencies recommend using them to drive traffic to free or low-cost resources and generate leads. Content Marketing Content marketing is a cornerstone of inbound marketing strategies. We want to know how each of these pieces fits within the strategic, operational whole," she says.

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What is social media marketing?

Search Engine Land

A social media marketing plan is like an amalgamation of those two classic marketing principles that have been around since the golden days of advertising. Social media marketing is an interactive, online water cooler operating 24/7 across every single time zone on the planet. Tech standards have evolved tremendously.