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3 recession-defeating marketing strategies

Martech

Besides these thought leadership sources, you can call on your email communities for advice and ideas. The post 3 recession-defeating marketing strategies appeared first on MarTech. Expect the same if the economy stutters. These communities thrive because the members feed off each other for support and advice.

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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

And, as much as people might like to say that they make their own product decisions, influencer marketing works — last year, one in four consumers bought a product based on an influencer’s recommendation. Want to leverage influencer marketing but don't know where to start? Bolster your SEO with thought leadership.

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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Your marketing investments are not generating revenues if your ROMI is less than 100%. Use ROMI carefully in deciding which marketing tactics to boost, retain, or remove. Do not immediately cancel low-performing marketing projects that may need adjustments to be successful. . Average Revenue Per Account (ARPA).

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CMO Spotlight - Laura Trotter | Equifax

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Trotter learned three key lessons working on this marketing campaign: Consistency and repetition is effective. Having a healthy dynamic with the marketing and sales teams is so important. First Name.

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How to Choose The Right SEO Agency

Neil Patel

Industry-specific Thought Leadership. In most cases, you’ll find a top executive of the company sharing insights via blogs, social media, and research papers, which makes them maintain thought-leadership. When you work with us, you’ll deliver content the right types of content to your target audience at the right time: 2.

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Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent

Rock Content

Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus. Inbound Marketing. Lead the Marketing Strategy with Intent.

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Why centralizing strategic insights is imperative for CMOs

Martech

That marketing organization can mine for and apply insights to influence the business’s strategic direction, craft unique thought leadership content, strengthen brand and content messaging and enhance product or service innovation. Dig deeper: From startups to Fortune 500s: This marketing strategy is unbeatable Get MarTech!