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8 employee advocacy tools to amplify your social media reach

Hootsuite

Teams that want to seamlessly fold an employee advocacy strategy into their larger social marketing plan. Sprinkler Sprinkler offers basic but very usable advocacy features built into its marketing and customer success management platform. Customer review Source: G2 3.

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The 5 Key Skills That Successful Managers Possess

Duct Tape Marketing

The 5 Key Skills That Successful Managers Possess written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dave Dodson In this episode of the Duct Tape Marketing Podcast , I interview Dave Dodson. But I'd wonder if you could unpack the operating plan. Priorities.

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What is customer experience and why does it matter?

Martech

This can be done by focusing on marketing, sales, product, and customer service. However, to successfully manage customer experience and deliver value, businesses should look at the organization as a whole instead of trying to figure out how to improve each part. The post What is customer experience and why does it matter?

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How to Become a Fractional CMO

Duct Tape Marketing

The shift starts with realigning your marketing strategies. As studies show, companies that align their business objectives and marketing plans are three times more likely to reach their goals. This means you’ll need to spend time learning each client’s unique target market, sales pipeline, and current marketing efforts.

CMO