Unbounce

MARCH 5, 2024

Forrest Schaffer, Senior Manager of Growth at Going Landing pages are essential to Going’s marketing strategy because they can test different ways to package their services. Cecilia Drozdz, Customer Success Manager at Unbounce “My role is to support my clients, first and foremost,” Cecilia says.

Succession Management 52

Succession Management User-Generated Management eCommerce 52

Rock Content

APRIL 13, 2023

Building a good team Even the best head of marketing is only as good as the team working under them, and building a good one can take months. However, an approach that hinges on efficient talent scoping (instead of merely waiting for talent to come to you) is often successful.

Key Performance Indicator 59

Key Performance Indicator Marketing Marketers Communications 59

Hubspot Marketing

JANUARY 23, 2023

One of the best ways to be successful in your career is to learn from those who've mastered the craft. And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Which Marketing Strategies are Most Effective?

Marketing 85

Marketing Marketers Management Promotion 85

Base.ai

MAY 16, 2019

Building bridges between customer success and marketing. Customer success teams are not marketers, but they can empower a smarter customer marketing strategy. On the other hand, customer success managers can benefit from marketing-driven insights.

Customer 52

Customer Health Customer Journey Succession Management 52

Sprout Social

MAY 4, 2020

Our plans include a live takeover with our Customer Success Managers, an opportunity for attendees to interact with fellow Sprout customers on megathreads, and a trivia happy hour to close out the day. More importantly, clarify why your audience should head to each channel. For Sprout Sessions Digital, we are asking our customers to….

Promotion 81

Promotion Thought Leadership CMO B2C 81

SMA Marketing

SEPTEMBER 1, 2022

As the newest Client Success Manager on the SMA team, I have learned that each client’s audience marketing strategy needs to be unique to engage their target audience. As audience marketing is not a one-size-fits-all approach, it is imperative to spend time on buyer persona research to narrow in on your target audience.

Market Research 98

Market Research Target Market Product Customer 98

SMA Marketing

JANUARY 5, 2023

SMA Marketing - What Does Our SEO Agency Do? At SMA Marketing, SEO is our core competency and is the foundation of our digital marketing strategies. Our SEO strategy begins with an SEO Intensive. Content modeling strategy. Content marketing strategy. Keyword research and optimization plan.

SEO 52

SEO Analytics Digital Marketing Health 52

Hubspot Marketing

SEPTEMBER 6, 2022

Are your Customer Success Managers (CSMs) overwhelmed by support tickets and requests? To help you decide, identify your ideal learner persona and their biggest challenge. Ask yourself: Are you struggling to get them using a new feature? Does engagement decline after onboarding? Figure out what's pressing right now and start there.

Customer 107

Customer Inbound Marketing CRM Communications 107

OnPassive Marketing

APRIL 15, 2022

Understanding the product life cycle is critical to successfully managing and growing your company. It can assist you in developing a more detailed business roadmap, making better strategic decisions, and even creating more accurate financial forecasts.

Product Life Cycle 54

Product Life Cycle Product Price User-Generated 54

Marketing Insider Group

JULY 13, 2020

I would add agile marketing management, loyalty first/community marketing, customer success management, and the move to B2B eCommerce. In a decade, traditional sales, marketing, and customer support will all look much different.

Transform 80

Transform CMO Direct Mail Global Marketing 80

Vertical Response

MAY 3, 2024

Monitoring sales trends and customer feedback following price reductions provides valuable insights for further price strategy adjustments. Companies that are flexible and responsive to market dynamics can successfully manage price reduction strategies by assessing new pricing’s impact on sales volume and profit margins.

Price 92

Price Shipping Promotion Customer Acquisition 92

Martech

MAY 3, 2024

Status : Public Beta Applicable HubSpot Hubs : Sales Hub, Service Hub Applicable HubSpot Tiers : Enterprise Centralized efficiency with the customer success workspace What’s new : HubSpot introduced a dedicated workspace for customer success managers, designed to enhance management of their book of business to improve retention and customer growth.

Transform 124

Transform Succession Management Management Communications 124

Duct Tape Marketing

JUNE 23, 2022

If you've ever been a customer success manager, you'd be an ideal candidate because I know customer success professionals out there. John Jantsch (20:53): Hey, and one final thing before you go, you know how I talk about marketing strategy strategy before tactics? So we created a free tool for you.

Branding 92

Branding B2C Price Education 92

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Your marketing automation manager will need to understand how to use a marketing automation platform to drive the execution of your entire marketing strategy–from demand generation to multi-channel engagement, to customer cross-sell and advocacy. Product or segment marketing manager.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Use Insider

JULY 28, 2023

Building an omnichannel marketing campaign It’s important to remember that every company should create its own omnichannel marketing strategy—something that is unique to the brand’s goals, style, and strategy. Omnichannel vs multichannel FAQs What is omnichannel marketing?

Retail 98

Retail Shoppers Manufacturing Transform 98

Martech

APRIL 1, 2024

ELG is a rethinking of the go-to-market force that drives marketing strategy. The foundation of ELG was built on two other go-to-market motions: Sales-led growth (SLG), which brought us armies of SDRs and outbound sellers. This trend toward a better metric is driving another movement: event-led growth.

Transform 111

Transform CMO Food Succession Management 111

Martech

FEBRUARY 27, 2024

Technology already enables every single thing we do in marketing; the introduction of AI is going to reshape how we do marketing. This means new strategies, tactics, and tools.

Transform 112

Transform CMO User-Generated Customer loyalty 112

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees at CIENCE help our marketing efforts by participating in day-in-the-life pieces. Eric Quanstrom, chief marketing officer, CIENCE. Audrey Fairbrother, marketing manager, Worldwide 101. recruiting Click To Tweet.

Content Marketing 87

Content Marketing Thought Leadership Real Estate Marketing 87

Hootsuite

AUGUST 6, 2021

The Digital Marketing Institute (DMI) tested nearly 1,000 marketers from across the US and the UK, and found that only 8% had entry-level skills in digital marketing. Strategy and planning were the weakest points for social media managers—63% of American social marketers in the study struggled with these vital marketing skills.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Digital Marketer

MAY 25, 2023

However, customer success is more than just fulfilling customer needs. Customer success management includes proactively predicting customer questions or challenges and actively providing resolutions. It provides software like SEO, social media marketing, content management, etc.

Customer 75

Customer User-Generated eCommerce Education 75

Marketing Insider Group

JULY 27, 2015

Since the beginning, however, sharing customer success has been at the forefront of its marketing strategy. Salesforce’s Customer Success Stories page is the core hub for sharing these stories and case studies with prospects and customers.

Content Marketing 78

Content Marketing Whitepaper eBook Finance 78

Hubspot Marketing

AUGUST 14, 2018

For instance, Asana knows you won't trust their word alone on their impressive customer service, so they let StyleHaul’s SVP of Business & Network Operations, Drew, tell you instead: "Our Customer Success Manager, Michael, was amazing. If I had a question, I wasn’t put into a queue—I could get it answered right away."

Transform 137

Transform Automobile Marketing Marketers 137

Backlinko

MAY 21, 2024

For example, they created an Instagram reel sharing a funny conversation about a product feature between a sales rep, customer success manager, and prospect. Value-Packed Email Campaigns Never underestimate the power of email marketing. Let’s look at these two great examples to level up your email marketing strategy: 20.

Content Marketing 81

Content Marketing User-Generated Marketing Marketers 81