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The B2B case for retention marketing: 7 key tactics

Martech

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. Thus, retention is gaining traction again as a strategic B2B marketing priority.

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This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Now, Mitt Romney Has A Santorum-Like Bing & Google Problem 2012: The “Spreading Romney” site appeared in the top results on Google and Bing in a search for [romney].

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The Adventures Of The World’s Greatest Negotiator

Duct Tape Marketing

And I realized this is a place for me. He trained their people and there was a guy named Walt sire and together they created the behavioral sciences unit because his whole thing was, he used to quote this thing from Arthur Miller to understand the price. It's called the marketing strategy assessment. Why, why now?

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Can an interactive calculator help you sell more?

Rock Content

Today, to develop an effective digital marketing strategy, it is necessary to create truly engaging content. If used well, the interactive calculator can catalyze the results of your strategy, as we’ll show in the next topic. Lansinoh is a pharmaceutical company focused on mothers who are breastfeeding.