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The B2B case for retention marketing: 7 key tactics

Martech

Buyers may place orders on their phones but still buy for their companies. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. A need to avoid price wars. In short, a maniacal focus on the core business is essential.

Gen Z 121
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This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Now, Mitt Romney Has A Santorum-Like Bing & Google Problem 2012: The “Spreading Romney” site appeared in the top results on Google and Bing in a search for [romney].

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CMO Confessions Ep. 35: Jon Russo of B2B Fusion

On24- CMO Confessions

But once you enter the world, there’s not a lot of places to go for training. I think the technology providers do a good job of having that in place, but outside of that, there tends to be a gap for someone who, especially on their own, is just looking to advance their skills. I don’t run into a lot of them. Trial by fire.

CMO 52
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12 Niche Marketplaces to List Your B2B Services

Neil Patel

Bulk Pricing. Listing your products, services, and equipment on B2B niche marketplaces allows you and your customers to benefit from bulk pricing. With over 8,000 sellers worldwide, Kitmondo is the place for businesses to buy and sell machinery without taking a significant loss. Meanwhile, customers save money by buying in bulk.

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Transcript of Building Accountable Leadership to Transform Your Business

Duct Tape Marketing

” And so, the early days are actually pretty easy and the best practices are always kinda in place, right? And I remember I joined a pharma company that was just starting out, a pharmaceutical company, and my first day on the job the head product manager came to me saying, “Okay, here’s how we work.”

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The Adventures Of The World’s Greatest Negotiator

Duct Tape Marketing

And I realized this is a place for me. He trained their people and there was a guy named Walt sire and together they created the behavioral sciences unit because his whole thing was, he used to quote this thing from Arthur Miller to understand the price. John Jantsch (02:19): so, so you've written all about a lot of topics.

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Can an interactive calculator help you sell more?

Rock Content

If your company creates budgets according to customer demand, for example, this feature can facilitate service pricing. Lansinoh is a pharmaceutical company focused on mothers who are breastfeeding. The quantity calculators are excellent for you to plan strategically and include the client in the process. Lansinoh Calculator.