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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Transform 130
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How to assess ESPs and get buy-in for a new one

Litmus

Approaching your leadership team with a well-researched business case to make the switch can help illustrate gains from changing technologies, but getting that all-important green light might not be an easy process. and goals for your organization and marketing team. Did you know that there are over 450 ESPs in the market today?

Finance 64
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Transcript of Getting Salespeople and Prospects on the Same Side

Duct Tape Marketing

Transcript of Getting Salespeople and Prospects on the Same Side written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hey, this episode of the Duct Tape Marketing podcast is brought to you by Rev.com. We do all of our transcriptions here on the Duct Tape Marketing podcast using Rev.com. Back to Podcast.

Law 77