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The modern search landscape: How and where to reach your target audience

Search Engine Land

Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. Paid media and the optimization of product detail pages on Amazon.com can drive purchases among Amazon Echo searchers. Real Estate.

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How Brands are Using NFTs

Neil Patel

They are so versatile, they can be used to represent other forms of creative work like virtual real estate, virtual worlds, fashion, and much more. With NFTs, you can: create unique brand experiences increase brand awareness encourage interaction create interest in your brand and product. 6 Ways Brands Are Using NFTs.

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12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

With the Covid pandemic keeping people at home, the surge of new and competitive ways of connecting with the audience has brought the need for richer and more customized experiences. This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. Personalization.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

They said ongoing staffing, transportation and product shortages could prompt companies to hold back on spend across social platforms and opt to redirect budgets elsewhere during the crucial final quarter of the year. The data also reveals some good news for advertisers using audio formats for their campaigns. share of revenue.