Search Engine Land
APRIL 23, 2024
Users are looking for the things they’d search for on Google, but staying in the app much longer than they’d stay on Google because of that entertainment factor. As SEO professionals, figuring out how to help brands stand out in this new landscape is key to effectively targeting the younger generation.
Martech
JANUARY 23, 2023
Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a.,
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Search Engine Land
FEBRUARY 19, 2024
You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. What is an SEO strategy?
Search Engine Land
FEBRUARY 24, 2023
SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.
Search Engine Land
FEBRUARY 5, 2024
It’s a topic concerning many in the SEO industry at the moment. Will AI replace SEO professionals?” Why is there such unease in the SEO community at the moment? We’ve faced the “SEO is dead” trumpets before and lived to tell the tale. AI has an important place in SEO. No, I don’t believe it will.
Adobe Experience Cloud Blog
MARCH 9, 2020
The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .
Search Engine Land
FEBRUARY 7, 2024
They serve as the equivalent of your text, conveying content to search engine crawlers. This makes image optimization a must in your SEO strategy. Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on.
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