The CMO Survey

FEBRUARY 26, 2020

Spending on existing markets and offerings continues to dominate growth spending (at 54% of investment), while diversification (spending on new markets and new offerings) continues to be lowest at 10.4%. Marketers currently spend about 2.1% How do marketers think customer needs are shifting? three years ago.

CMO 130

CMO Retail Price New Markets 130

Martech

MARCH 22, 2023

Review your price structure on promotions. Dig deeper: 5 tips to get more value from your tech stack Identify segments that can be more lucrative to target, such as regular buyers, people who buy at full price instead of waiting for sales and shoppers who send you clear purchase or upgrade intent signals. Look at your targeting.

Marketing Strategy 104

Marketing Strategy Whitepaper Thought Leadership Marketing 104

Hubspot Marketing

DECEMBER 14, 2023

When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy. International PPC is an effective way to reach customers around the world, whether you’re expanding into new markets or your primary customer is in a different country.

eCommerce 86

eCommerce Advertising Advertisers Promotion 86

Bannerflow

APRIL 6, 2023

According to the Harvard Business Review , “In deciding which marketing tactics to employ, it’s critical to track how customers are reassessing priorities, reallocating budgets, switching among brands and product categories, and redefining value. Marketers need to be mindful of customer sentiment and adjust their messaging accordingly.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Sprout Social

FEBRUARY 7, 2024

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.

Price 101

Price Marketing Marketers Analytics 101

Martech

SEPTEMBER 26, 2024

Other agencies offer a subscription-style model that is between the traditional retainer model and performance-based pay. With these agencies, you pay a monthly fee but choose the services included a la carte, with each service priced individually. This can be especially useful when you are entering into a new market.

Marketing Mix 131

Marketing Mix Global Marketing PR Thought Leadership 131

Hubspot Marketing

DECEMBER 13, 2023

Here are the best inbound marketing agencies today. Ready North Image Source Initially founded in 2005 as PR 20/20, this inbound marketing agency was HubSpot’s first agency partner and the first to introduce Point Pricing. And with the new Marketing AI Institute, Roetzer and his team are clearly thought leaders in marketing.

Inbound Marketing 89

Inbound Marketing PR Manufacturing Marketing 89