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Marketing That Drives Measurable, Scalable Growth Digital marketing gives you what traditionalmarketing can’t: data that you can act upon. With digital marketing, you can track every click, every conversion, and every pound spent. It’s also one of the highest-performingmarketing channels.
. • Measure, analyze, and report on campaign performance and provide strategic direction based on analysis. Closely partner with other marketing team members and the sales organization.”. Sometimes, this will be across the full marketing spectrum. Their focus is on a marketing strategy that supports overall sales efforts.
While data-driven marketing is important for offering deeper insights into consumer trends and behaviour, you can combine it with traditionalmarketing to detect the emotions, opinions, and attitudes behind that behaviour.
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