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14 best shopping apps of 2022

Sprout Social

Their mobile app makes it easy to shop on the go, and features like price comparisons, personalized ads, discounts and sales enable a world-class online shopping experience. Of all the items consumers buy online, clothing tops the list. The app also has a browser extension that lets shoppers find deals online.

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5 SEO best practices for Black Friday and the holiday season

Search Engine Land

Since it is so simple for online buyers to switch to another option fast, brands need these sorts of changes to keep customers on their sites and spending money. Customers enjoy promotions and they would not pass up the opportunity to redeem a discount coupon. The following elements are key: Using faceted navigation.

SEO 114
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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

The more buyers become used to these requests, the less likely they’ll notice and respond to them. Shake things up for your customers with a new method of sparking social engagement — sending an actual printed card in customers’ order packages that are designed to promote sharing. Promote your campaign with user-generated content.

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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

How can you tie together content marketing with the marketing lifecycle and the buyer’s journey? Your content here should be more value-focused, less promotional (leads are easily turned off by a sales pitch at this point). The problem with that: Smart online buyers can move from interest to desire in a heartbeat.