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14 best shopping apps of 2022

Sprout Social

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

Shoppers 125
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The Top Skincare Marketing Tips to Boost Your Beauty Brand

Neil Patel

And as people stay home more, the desire for self-care products, including skincare, continues to expand. That helped her products appear more often and higher up in searches. Step 2: Add Testimonials to Your Skincare Marketing Product Web Pages. That’s exactly what Skincare by Alana did.

Gen Z 138
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The Complete Ecommerce Marketing Strategy

Marketing Insider Group

The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. Any merchant can promote their store without an expensive agency. You should also share links to your website and products, but don’t overload customers with direct ads.

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

Customers love hearing from other buyers about their experience with a product before making a purchase. It makes them feel confident about their shopping decision since they can’t handle and examine the product in-person. A/B Test Your Product Pages Running A/B tests is one of the most common growth hacks.

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5 SEO best practices for Black Friday and the holiday season

Search Engine Land

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Using Google Trends’ historical findings, it is possible to find out what choices are popular in certain product categories. Test on all mobile devices.

SEO 107
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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

How can you tie together content marketing with the marketing lifecycle and the buyer’s journey? Your content here should be more value-focused, less promotional (leads are easily turned off by a sales pitch at this point). The problem with that: Smart online buyers can move from interest to desire in a heartbeat.