The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.

New Technology 289

New Technology CMO B2C Marketing 289

Kevin Indig

AUGUST 7, 2023

Savvy marketers go after channels where they have a competitive advantage. Product Marketing Manager at Zapier describes the place your audience is as the waterhole : This is where your audience is and where you need to build a brand. But when the belt gets tighter, budgets shift to performance marketing to save the bottom line.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Neil Patel

NOVEMBER 26, 2020

Here’s an example of a marketing persona that considers the demographics and characteristics of your consumers: Another idea is to perform market research by sending regular surveys to pinpoint your customers’ needs. Survey Monkey recommends asking these questions to evaluate the product/market fit.

Product 134

Product Retail Manufacturing Fashion 134

Unbounce

OCTOBER 20, 2023

Your primary messaging and call to action must be above the fold (the bottom of the screen for the average browser resolution of your target market). Make sure it looks good in the major web browsers your target market uses. Fortunately, most landing pages are relatively simple, but donʼt forget to check.

Whitepaper 105

Whitepaper eBook Promotion Communications 105