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How marketing fuels the shift from problem-market fit to product-market fit

Martech

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

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How search analytics can tailor messaging and maximize performance

Martech

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Search analytics are still a powerful tool for that — just not in the traditional sense.

Analytics 120
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The hard truth about what AI will do to GTM

Martech

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 117
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CRO for PPC: Key areas to optimize beyond landing pages

Search Engine Land

You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Product and offer positioning Ad copy and creative often fail to clearly explain products. Marketers get out of touch with their target audiences and start using jargon when they should not. Not sure where to start?

Price 96
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How B2B marketing is becoming a strategic growth driver

Martech

Dig deeper: 5 ways to get your B2B buyers to care in 2025 Data: The unifying force across all marketing disciplines Traditionally, marketing disciplines such as brand, demand generation, digital, content and product marketing were often siloed, each with its own set of KPIs and tactics.

Transform 125
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Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones

Animalz blog

In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. Data shapes product, marketing, and company direction.

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Are You Maximizing Your Business Potential? The Power Circuit™ Scorecard Holds the Answer

Power Digital Marketing

Product – Evaluating product-market fit and pricing strategies. Channel – Aligning marketing investments with channel performance. Audience – Understanding customer demographics and targeting precision. Messaging – Analyzing brand story resonance and conversion effectiveness. Spoiler: it wasn’t the ad platforms.

Fashion 52