Search Engine Land
JANUARY 21, 2023
Google Search Liaison Danny Sullivan announced the news via Twitter: If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily.
Search Engine Land
MARCH 11, 2024
The expansion of the program was first flagged by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel. Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions. How it works. Why we care.
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Search Engine Land
JANUARY 23, 2024
Site owners need address violations before Google-assigned deadlines or risk not generating revenue from Google. The EU User Consent Policy mandates that site owners must: Secure consent from end users in the EU and UK for: The use of cookies or other local storage where legally required. Why we care. Action needed.
Search Engine Land
FEBRUARY 1, 2024
Solutions can now be found under the “Bulk Actions” menu in Google Ads, allowing users to swiftly create automated and customized workflows for tasks such as: Confirming link functionality. Generating reports. Receiving notifications on account performance changes. Automatically adjusting campaign budgets.
Search Engine Land
AUGUST 10, 2023
As a result, performance agencies must adapt quickly and rebalance the scales between art and science. So, how can you prepare your performance marketing team for this change? Ad platforms like Google and Facebook are scrambling to integrate generative AI capabilities. Get the daily newsletter search marketers rely on.
Search Engine Land
JULY 26, 2023
One great way to do this is through always-on marketing, which seeks to build awareness and create brand-relevant memories through messaging. Here’s what you need to know about always-on marketing and how to apply it in your search marketing campaigns. What is always-on marketing? User-journey development.
Search Engine Land
MAY 15, 2023
Out of ~656,500 organic search traffic monthly, 94.4% Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO.
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