Adobe Experience Cloud Blog

JULY 27, 2011

Book: Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability. Executive Director, Performance Marketing Association. Website: Performance Marketing Association. Blog: Ron Shevlin’s Marketing Whims. President, Target Marketing. Website: Target Marketing.

Analytics 115

Analytics Whitepaper eBook Marketers 115

Set Up

SEPTEMBER 17, 2024

Rather than having the mindset that marketing should be everywhere, not every channel is effective for every Brand and different social media platforms serve different purposes. For example, at Set up , we are targeting marketing business leaders who are most likely engaging with us on LinkedIn.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Unbounce

OCTOBER 20, 2023

Your primary messaging and call to action must be above the fold (the bottom of the screen for the average browser resolution of your target market). Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Kevin Indig

AUGUST 7, 2023

" 📏How to measure touch point experience: Brand recognition / post purchase surveys Conversion rate (hard and soft conversions) Eric Serdar, Senior Product Marketing Manager at Zapier: For me, when I’ve worked at past organizations, we would measure our brand awareness.

Advertising 94

Advertising Advertisers Branding Direct Mail 94