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CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/videomarket.
We're so thrilled to be in the same place as them, but suddenly, you spot them across the room and become nervous, awkward, and who knows -- maybe even a little bit sweaty. Would you change your inbound marketing approach if you were me?" For instance, I once met the CEO of a small videomarketing firm at an event.
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