Pharmaceutical, Place and Video Marketing

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market

Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market.

Video Marketing

Video Marketing Pharmaceutical Retail Advertisers

How to Master Non-Awkward, Effective In-Person Networking

Hubspot Marketing

AUGUST 20, 2019

We're so thrilled to be in the same place as them, but suddenly, you spot them across the room and become nervous, awkward, and who knows -- maybe even a little bit sweaty. Would you change your inbound marketing approach if you were me?" For instance, I once met the CEO of a small video marketing firm at an event.

Pharmaceutical

Pharmaceutical Inbound Marketing Thought Leadership Law

Marketing Pro Pulse

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market

How to Master Non-Awkward, Effective In-Person Networking

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